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SEO vs PPC: Unraveling the Digital Marketing Dilemma

This article delves into the differences between SEO and PPC, outlining their advantages and disadvantages. It offers insights on when to use each method based on factors like budget and business goals, advocating for a balanced approach combining both strategies.

Agency vs. In-House SEO

SEO can be approached through an agency or an in-house team, each with distinct advantages. Agencies offer specialized expertise, scalability, industry insights, and efficiency. In-house teams provide company knowledge, communication, control, and cultural integration. A hybrid approach may also be beneficial.

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